Search engines tend to favor straightforward, text-oriented, non-frame, non-tabled, non-graphically-intensive, non-JavaScript, non-shockwave sites. Unfortunately; this is not what most online entrepreneurs want to hear.

Search engines love pages that most consumers would agree are non-professional or “ugly”, but search engine spiders tend to score these “ugly” pages highest, because they are looking primarily for text content to index. All the fancy stuff like Flash and JavaScript just confuses the search spider and actually drives it away in some cases.

Google Page Rank

Get to know Google’s technology before starting! This is a useful document to read to learn the basics of how Google ranks each site it spiders. http://www.google.com/corporate/tech.html

Relevancy

There are a number of ways to establish a page’s relevancy in the eyes of search engines. One of these methods is called the “on-page factor”. On-page factors involve placing your keywords in strategic locations throughout the pages on your site, so that search engines know to associate those keywords with a specific web page. Important on-page locations include Header Tags, Internal Links, External Links, Anchor Text, Bold and Italicized Text, HTML Lists, ALT Tags, Image Names, Dynamic Bread Crumb, Title, Description, Keywords, Headline, Deck, Page Body, and Page Name.

A webmaster should always follow acceptability guidelines for each search engine.

Google Guidelines:

http://www.google.com/Webmasters/guidelines.html

Yahoo Guidelines:

http://help.yahoo.com/help/us/ysearch/basics/basics-18.html

Ask Guidelines:

http://about.ask.com/en/docs/about/editorial_guidelines.shtml

DMOZ Guidelines:

http://www.dmoz.org/help/submit.html

Coding guidelines published by the World Wide Web Consortium (://www.w3.org/) should be followed as well as tested using their free valuator which checks the markup validity of Web documents in HTML, XHTML, SMIL, MathML, etc. (://validator.w3.org/)

Static Meta Tags

Static Meta tags should be used where there either is no on page dynamic content or the end result is better than using Dynamic Meta Tags. Using static Meta tags gives you more control over the end result but also increases workload significantly. Use the following set of META controls when editing the page source.

Meta Tag Analyzer

Use a Meta Tag analyzer to analyze your relevancy for every page in the site. The goal is to achieve as close to 100% keyword relevancy between all page elements as possible. As mentioned earlier, assign a theme to each page; keep the theme flowing through the Title, Description, Keywords, Headline, Deck, Page Body, Links, and Page Name. When you are certain that the site has been developed in this manner, run the page through a Meta Tag Analyzer and remove or ad words phrases to the page focusing on strengthening the theme.

http://www.seocentro.com/tools/search-engines/metatag-analyzer.html

Google Site Maps

The Sitemap Protocol allows you to inform search engines about URLs on your websites that are available for crawling. In its simplest form, a Sitemap that uses the Sitemap Protocol is an XML file that lists URLs for a site.

The protocol was written to be highly scalable so it can accommodate sites of any size. It also enables webmasters to include additional information about each URL (when it was last updated; how often it changes; how important it is in relation to other URLs in the site) so that search engines can more intelligently crawl the site.

Sitemaps must be created in XML format (see example below), uploaded to your web server, and submitted using your Google Webmasters account. http://www.google.com/webmasters

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